How to Market Yourself on Quora Without Getting Your Account Flagged

How to Market Yourself on Quora Without Getting Your Account Flagged | Disruptive Advertising
September 13, 2017 By Marketing, Social Media

Quora is one of the largest question and answer sites out there, and it’s the perfect place to showcase your expertise on a subject. Not surprisingly, many business owners, thought leaders, and industry experts have created accounts so they can share their knowledge with those who are looking for it while building up their reputation.

This is an excellent strategy, but Quora marketing requires more finesse than other social media platforms that allow for blatant self-promotion.

Many people who try to use Quora for marketing end up getting their accounts flagged and this is mostly due to the fact that they don’t fully understand what does and doesn’t fall within Quora’s guidelines and policies of use.

In this post, I’m going to clear that up for you and show you how to use Quora marketing without getting your account flagged or suspended.

What are the Benefits of Quora Marketing?

With its active user-base of 100+ million users and a steady stream of new traffic via Google Search, Quora can offer businesses massive visibility. These people may be potential customers searching for someone selling your products and services and, as it turns out, Quora answers rank pretty well on Google.

quora marketing

Quora is also one of the highest quality generic question and answer sites. The quality and reliability of the answers on Quora far outranks those on Yahoo answers. This makes it an outstanding platform to add content to—it’s one where your answer won’t just disappear over time (like answers on other sites).

What Isn’t Allowed on Quora?

A lot of businesses see Quora as an opportunity to go in and dump links to their own content in response to answers. They’ll typically add a “I wrote this great post on the subject, learn more here!” after providing a quick answer. Very early on in my career, I worked as a content writer for a marketing expert who told me to promote his site with this strategy.

Looking back, it’s not one bit surprising I got a private message from Quora within two weeks telling me that I was violating site policies and if I continued my account would be suspended. And yet, this is the trap that a lot of marketers to fall into.

As it turns out, referring people to your content (even if that content is a great answer to the question) goes against Quora policy, but it’s the most common trap people fall into on the site.

It doesn’t matter if you provide a great answer before dropping your link. Quora is not meant to be used to drive external traffic—it’s meant to provide value right then and there.

How to Market Yourself & Your Business Effectively on Quora

So how do you market yourself effectively on Quora if you’re unable to share links to your site? There are several steps you can take and the first three should always be used together to get the most out of your Quora marketing. Unsurprisingly, it starts with creating a detailed profile.

1. Create a Strong, Detailed Profile

Your profile on Quora is your time to shine. This is where you can add links to your site and mention every single award you’ve ever been and business you’ve started. Your profile information is public, so if users like your answer enough to click to your profile, you want it to be strong enough to get them to your site.

Quora marketing

Your profile should contain the following:

  • A high-quality headshot of you
  • Your name
  • A tagline that says exactly what you do
  • A description that describes your expertise, business and/or professional services. Not only will this help your Quora answers seem more credible, it will help you and your business look good, too.
  • A link to your site, with CTA-like text of “you can see more/learn more/contact me here”
  • Any credentials or awards
  • Areas of expertise

2. Mention Your Experience in Your Answer

While you shouldn’t drop links to your external site in your answer, you can still mention your expertise and experience on a subject in said answer.

A quick line like “in my 20 years as a lawyer, I’ve noticed that…” or “As a chef, I…” can immediately help users register your authority on a subject, instantly giving your answer more credibility and weight. This means your answer will get more attention, getting you more upvotes, followers, and clicks to your profile.

3. Provide In-Depth, Helpful Answers

One of the reasons that I love Quora is the incredible answers that a lot of people bring to the table. It’s not uncommon to see answers that are five or six paragraphs long, citing research and data while providing complete answers to a question. These answers are outstandingly in-depth and valuable.

Quora marketing guidelines

Not only will users upvote them most often, these answers will also pop up most often in Google searches. Both of these results are great for visibility and building a name for yourself.

4. Use Quora Ads

Want to increase your results with Quora marketing and get more external traffic to your site? You can use Quora Ads. Earlier this year, Quora released a self-serve ad platform that works like most other social PPC systems.

Your ad will appear on relevant questions, embedded somewhere between or towards the top of the answers. While the targeting isn’t as laser-focused as Facebook’s, it’s still an excellent opportunity for business promotion.
Quora marketing
You can read our full guide on how to run Quora Ads here.

Conclusions

Quora is an excellent platform to flex your thought leadership muscles, sharing what you know with people who are actively looking for your expertise. This includes both the person who asked the question and all those who come to read it.

While blatant link sharing can get your account flagged, the white hat methods discussed above will allow you to effectively promote yourself and your business while adhering to Quora’s terms of use.

What do you think? Do you use Quora for marketing? How do you promote your business with Quora marketing? Share your thoughts in the comments below!

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Ana Gotter

Ana Gotter is a freelance writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.

18 Comments

  • Toby Dillon says:

    Excellent work. As a contributor on Quora, I often see people pushing their own products, whether it be a book, blog, or service that just fall right into the pattern described here and while sometimes, I think they do so inadvertently, I flag them for spam all the same.

    Following this advice not only won’t get you flagged by me for spam, but will put you in my mind as a reliable source of information and possible employ if the need arises–precisely what advertising should do.

  • Kelly says:

    Thanks for the great article. I did not realize quora considered this spam.

  • Thanks for your helpful information about Quora.
    I should say that while others may see it as just a Question and answer website,this is my primary source of internet income.
    I am averaging $500 or so per month which is great and I continue to leverage the community by answering questions and posting to my blog as well. However,I thought that one source of income (source of traffic) is not the way to go,so I decided to create my website and now it’s gaining rankings.

  • Thank you for the article Ana, I’ve been learning a lot with Quora just trying to grasp another social media avenue. I appreciate your easy layout format and easy to read post.

  • Tim R. says:

    Thanks Ana! I implemented your suggestions right away since I’m trying to build my new shoutcast radio hosting service. I changed what I was doing right away and added to my profile. Thanks for your advice. I’m new to Quora.

    • WOW! We love the proactive-ness you have! We would love to hear how it works out for you! Thank you for the comment and for following along here on the blog! We are happy to hear it inspired you to act and you found it so helpful!

  • Thanks for providing the useful info. I just joined Quora for the sole reason of promoting my website. I noticed that a lot of answers contain hyperlinks to websites and it looks so obvious that the contributors only bother to answer questions so they can stuff their answer with self promotion. This practice is probably best to be avoided. Some of the answers I have seen are not even loosely related to the question. Still looks a useful platform to get more traffic. I’ll make sure I do it right!

    • Quora is definitely a platform people love and hate for that reason.

      We hope you still dabble and try some new tips and tricks to make it better! Good luck and we are happy to hear you found this article helpful.

  • Walter says:

    How about directly asking your customers for referals (if you know a friend who needs X, feel free to put us in touch)

    What do you think about cold calls or direct mailing as a marketing tool nowdays? Is this still a thing? Or is it all online now?

  • Dear Anna,

    thank you so much for sharing these tips!
    My account got flagged even after providing a bunch of informative content with one outgoing link and now I finally understand what the issue is. I will also certainly update my profile page so it looks more accurate. Hopefully it will give me some extra upvotes. Keep up the good work :).

  • sarah says:

    get the best hacking issues from hackerfrank001 at g mail dot come he is the best you can think off

  • Very nice collections of question answer sites, i have found here best question answer site over my search experience. and also its great use for my question’s answer,thanks for sharing such a wonderful sites. thank you very much.

  • Very nice article , so inspiring and easy to read thanks for sharing such a inspiring article, thanks you very much

  • I read this article. Good Stuff. Thank you for providing such a piece of valuable information. I am visiting your blog. This is really a wonderful post. Nice Blog Very interesting and useful information on your website. this great information which is definitely going to help us.

  • Hello Ana, thanks for the information. I have been putting links without knowing that that could get my Quora account flagged or banned completely.

  • Redideo says:

    Great info! Thank you for taking the time to write this. Quora is definitely an untapped resource I need to investigate more and this was a good starting point.

  • Bizadmark says:

    This blog is too informative. Totally agree with you.

  • Dear Anna, thank you for such an informative article. I have been a culprit 3 times, thinking I am doing the right thing but now I am more the wiser. I appreciate the potential of Quora in building up my reputation online and I would hate being banned from this site for failing to toe the line. So I need to go back and wash my face to look more presentable.

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