My AdWords Account is Suspended: What Do I Do?

Unsuspend Your AdWords Account - Disruptive Advertising
March 13, 2015 By AdWords

Get Your AdWords Account Out of Suspension Jail!

The online advertising world is enormous, and advertisers are always trying to stay ahead of the competition. Google, of course has to make sure companies follow its advertising policies, which can lead to conflicts and misunderstandings between Google and advertisers sometimes.

We often get inquiries about lifting suspended AdWords accounts, and in every case the main reason for the account being suspended is that in Google’s opinion (which is the only opinion that matters!), the advertiser didn’t follow the rules. If that happened to you here’s how to fix it and get your account unsuspended.

1. Know Why Google Usually Suspends Accounts

Knowing and understanding all of Google’s policies can be a beast of a task, but they are good at letting you know if you violate one and will usually allow you to fix it if it’s a first offense. According to Google, these are the top reasons accounts get suspended:

  • Repeat policy violations
  • Violating policies in a big way that puts users at risk
  • Failure to pay for advertising costs
  • Account appears to be related to an already-suspended account

2. Be Proactive and Avoid Suspension in the First Place

The best defense against suspension is to avoid it in the first place. Here’s the best way to do that:

  • If you get a disapproved ad, fix it and don’t make the same mistake in the future.
  • If your site gets disapproved, find out why and fix it as fast as possible.
  • Update your notifications. You need to be alerted when you do something wrong.
  • Review and understand the AdWords policies periodically. Here is Google’s policy change log, to keep you up to date.

The first thing I ask a client who reaches out with a suspended account is, Do you have the original warning email that Google sent? The answer has never been no. When you make a mistake Google will be the first to let you know. Do not take these notifications lightly!

Almost every suspension we see could have been prevented. If you are unsure or confused about the details of the disapproval notification, contact AdWords Support or your agency immediately. I cannot stress how much time and money you will save by fixing the problem the first time.

Note: In some cases Google will suspend you without any warning at all. If this happens to you you might still have a chance to be unsuspended, but in some cases your business model might not be suited for Paid Search.

3. What Happens When I Get Suspended?

When your AdWords account is suspended, here’s what you’ll see happen:

  • Google will stop running your ads.
  • Any related account will probably be suspended.
  • Your merchant account will be suspended.
  • If you try to create a new account with similar information it will be suspended.

One of the biggest mistakes we see is when an account doesn’t correctly fix their initial disapproval, which results in a suspension. Rather than try to fix it, they might just create a new account! DON’T DO IT. This is a huge no no and Google will shut you down indefinitely. Even if they don’t catch it right away, they most likely will sooner or later.

 4. Understanding Google Policies.

This is something most advertisers don’t want to spend all their time worrying about, and I can understand that. As an online advertiser you don’t need to know and understand every one of Google’s policies, but you should know the basics and stay current on the policies related to your industry. Visit Google’s Advertising Policies  to study up.

Google’s advertising policies are in place to protect the user. In many cases a suspension is placed on an advertiser who Google believes is making false claims or has misleading content on their landing page or site. Be careful about making claims without backing or reference, especially in sensitive industries like health, finance, tech support, and anything where you collect personal data.

5. What Can I Do If I Get Suspended?

First, find out why you were suspended. These are the types of warnings that Google will send to accompany suspensions along with what you should do for each situation:

  • Unauthorized attempts or activity on your account. This is for your protection. Click here if your account was compromised.
  • If you do not pay your balance, you will be suspended. Log in to your account, pay your balance and contact AdWords to let them know that you have paid your dues.
  • Your account will be suspended if Google detects suspicious behavior in your payment activity.
  • Policy violations will get your account suspended. Don’t worry, there is an appeal process. Fix the violations, make a detailed report of the changes you have made, and visit this page to submit your appeal. I cannot stress the importance of fixing the violation correctly before you submit your appeal.
  • Google will suspended you if violate AdWords Terms & Conditions. Be sure your business practices follow policies and make sure your credit cards are in good standing.
  • Unfortunately, some violations are deemed too serious and Google may never allow you to advertise again. I have never seen this happen because of repeated violations from something small like a single ad. It’s usually a situation where the advertiser was doing something they could have fixed sooner.

I’ll be the first to tell you that the Google policy team can be vague, so it is our duty as advertisers to understand what we can and cannot do. When they request changes, be sure to do as much as possible to satisfy the request so there’s no doubt you’ve done it.

At the end of the day, Google wants to protect its users and its own brand. There are millions of other advertisers that will take your place, so don’t make the mistakes that so many already have.

Avoid misleading claims, don’t misuse promotional codes, and take a step back and look at your advertising from the eye of the end user and do everything you can to provide value to them. If you or a friend is struggling an AdWords suspension, contact us and we can give specific feedback for your account!

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Adam Kaiser

Senior Marketing Strategist
Adam is our rock star Client Account Manager. Literally. We finally convinced him not to hold band practice at work, and he still swears that cutting his hair short doesn't make him a sellout.

24 Comments

  • Rajni says:

    Hello, I read your Article and realize how important is to stay up to date with the adword policies. Would it be possible for you to review our site: http://www.macknova.com. Our account was suspended recently under Untrustworthy Promotions. Appreciate your help.
    Thanks.

  • Clint says:

    I too would like to find out if there is anything you can help with to get my account unsuspended… You can email me.. Thanks!

  • farzan says:

    i made my first google adwords campaign and they suspend in a few min but after reading your article i realize how much important to change the all data you have already put in previously suspended account…
    thanks

  • I really dont google policy.they dont chance to change if there is something wrong in tge account.Its just one fine email would come up saying your account is suspended .there is no good support after suspended account.i got email saying its suspended because of billing information cannt be verified.they could have called me up or sent me email before suspension.now my account is suspended the only way to reach is via adword help.and they would via computer generated email..pls anyone help.If wr have some good person left in this world.

  • Rajat says:

    I have been advertising with Google for 5 years now. Our account is one of their premium accounts as we used to spend more than $20,000 monthly. We are also on monthly invoicing BTW.

    Our website is for a weight loss supplement and all claims accompany a disclaimers and scientific studies. Infact their editorial team got us a the approval almost 2-3 years back and since then no site suspensions as well.

    Earlier this week I received an ad disapproval notice for Misrepresentation policy and 3 days after that my account is suspended. My whole business model is dependent on them. I am still in talks with their team but they are slow to respond and have very little information.

    My question is should I expect Google to undo this suspension or is there no hope??

    • I doubt that things are hopeless. Give us a call and let’s see what we can do to get that figured out. 8779567510.

      • Razia says:

        Hello,

        I have 4 google merchant account suspension with me “each has same damm reason” : Misrepresentation of self or brand” and no one to tell what should be done to rectify this, i have been trying to get in touch with google and team, however i am unable to get any concrete support and reply.

        no hope, to be honest.

  • Samar says:

    Hello, have found your article while searching the issue “Suspended for Circumventing systems”. We got some hope after reading your guide. our ad word got suspended today. is there any way to get back the suspended account related to “Suspended for Circumventing systems”.

  • Gaurav says:

    my account was susupended can you check and advise me the changes for the same so that i can get back my account

  • Mohamed says:

    Now when i create any account suspence, if i change ip, is this help me?

  • Hi Adam Kaiser,

    Greetings!!

    I read your blog it is really helpful for eCommerce store owners. I have just published a new blog “Why my Google Merchant account gets suspended for my Magento Online Store website? https://i-verve.com/blog/google-merchant-account-suspension-reasons-solutions-for-magento-online-store-website/ and which might help you.

  • N says:

    HI, My Googe adword account suspended and they dont hv any plan to restore, i dont know what mistake i made, can you help?

    • Hi N
      I have shared a link with the best possible solutions to get your suspended account active again. Please ask your developers to follow it stringently and you will get the solution. If you are DIY yourself or your developers are not able to get it right then follow the link and contact us so that we can engage our developers to get it done.

  • Kristin says:

    Please can you help google adwords says they have suspended me due to suspicious payment activity.

  • O says:

    Hi guys, i have a question. Is it true that your account will get suspended if your balance is drop to ZERO?

  • Dave says:

    Hey I have same issue with my account, they say my account have been suspended due to suspicious payment activities. Can anyone help me out.

  • Chance says:

    I was suspended for “circumventing” a policy. but they gave no information on what policy or how and then when I tried to receive help from google themselves no one would reply to my questions and I am now suspended. is there any way to get them to lift it or is it permanent?

  • Oliver says:

    Hi, is it True that my account will get suspended of my Funds drop to Zero?

    • Ziya says:

      Most likely Yes, since you adwords balance is zero may your account can be taken for the billing review and you may expect to run the add if approved, but in most cases the account gets suspended. i have great experience of such

  • Bizza says:

    Hi Adam,
    Great site by the way 🙂
    Mate, I have been banging my bald head against a very vague and dry wall, that is Googledigook!
    Long story short, I had an Adwords acct opened some 10yrs ago. Bought a dodgy promo code, advertised using it no probs. Used some affiliate marketing along the way, which was ok back then, but no no now of course.
    10 years later (now) I thought I’d go back to my acct as I have several ecommerce stores I wanted to advertise, and wham… I have a big red line with 2 messages. The first stating suspension due to suspicious activity on my acct. And 2, that they couldn’t verify my bank acct.

    To remedy the situation I removed my old banking details as that was closed a long time ago, and there wasn’t any suspicious activity going on I assure you. Don’t know where they got that from, and if they did they should be more specific so I can go back to my bank with some details for them to look into.

    I then added a new card and resubmitted the review form. They came back with the automaton message saying I have violated there policies. I go and look at their policies and nothing in there points me in the right direction as to what I may have done wrong. I called my bank to see if they have blocked Google but they said all is ok from their end, as well as mine. I have entered all the correct details so I went back to the form again and they respond with the same message.

    I then call Google and ask if they can be more specific. If there is suspicious activity where is the evidence? If they can’t verify my bank details then what is the cause? My bank is the biggest in Australia. The agent was trying to be helpful and said he would send me an email with a link. He said go to that link and fix the issues and then submit the form. I looked at the link and it was the same darn policies I’ve read over and over already.

    What do I do? Where is it going wrong I don’t get it. Can you assist mate?

  • Hi, Recently i have created an account but it was suspended. It’s saying “Google Adwords account has been suspended due to suspicious payment issue”

    Website is : (bestefuhrerschein.com)

  • racky says:

    Hi, Ive been running an ad with my google ad account and suddenly they suspended without any reason. site is yourintimatedate.com . Then I already spent almost a million in pesos already and they just ended it just like that. Can you please do u have any suggestion on how to fix this.

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