Why Pay Per Click?
Pay-Per-Click (PPC) is a great way to get your web page on the top of the search engine results page. While it is not a replacement for a good SEO strategy, it is a great companion. There are many different times when using PPC would be beneficial for your business, but we will just mention the top three.
Be The First Result For Terms You Can’t Organically Rank For.
There might be situations where you want to rank for a broad search term, but more established, bigger sites will always be ahead of you. PPC lets you get noticed and show up ahead of those sites.
If you want to increase traffic to your site quickly, PPC will definitely help you. By creating PPC ads targeted for the search terms you want to rank for, you will be able to quickly get on the radar of people searching those terms.
PPC is also great for wins in timely events. If you are an umbrella supplier in Arizona, and a crazy rainy season comes, you won’t have time to organically build your site’s SEO with backlinks and wait for Google to organically recognize its value. A PPC campaign will get you on the radar quickly and you only have to run the campaign during the rainy season without making huge changes to your website.
PPC allows you to target people that have already been to your website and direct them back. You can change the setting on your campaign so that they are shown the ads a certain number of times a day or per month. You can also change the setting so they only see the ad for however many days after the initial visit to your website. The great thing about retargeting is you can specifically go after visitors that have not yet converted.
Visit Disruptive Advertising for more information and a free proposal today!