PPC Ad Campaigns are the backbone of Search Engine and Pay Per Click marketing. Understanding PPC campaigns is the first step to showing your ads right when users are looking for your product or service.
For example, if your company offers access to video courses online, you might want ads to show whenever a user searches “online classes”
A well-structured campaign allows you to target the right users with the most targeted, relevant ads. That means more clicks and higher profits!
Meanwhile, a disorganized or poorly structured campaign can be impossible to manage and wreck your chances for success.
What Is a PPC campaign?
In online advertising platforms like Google AdWords and Bing Ads, a campaign is the basic unit of organization. The account is the tree trunk, and each campaign is a big branch.
Individual campaigns are divided into Ad Groups, which are like smaller branches that hold the leaves and the fruit—your Keywords and your Ads!
(campaign tree image – in progress)
Each campaign has its own daily budget, and can be run or paused independently of others. Other settings controlled at the campaign level include:
- Whether to target Search or Display networks
- Which geographic Locations you want to target
- What Languages to target
The best way to organize PPC campaigns depends on your business. An eCommerce company might build campaigns for each product category, while a home services company might build campaigns for each state.
What makes a good PPC campaign?
When we review a PPC account, the first thing we look at is the overall campaign structure: is it clear, logical, and setup the best possible way?
That includes looking at Campaign and Ad Group settings, Keyword organization, Ad Copy, Landing Pages, and much more. Click here to learn more about our Google AdWords Account Audits.
Or contact us to learn how we can get you the best possible results from your PPC campaigns today!