When it comes to optimizing your landing page, it’s important to understand your audience, be conscious of your product, and make sure your web design looks like something from this century. But let’s dig a little deeper and see what else will help elevate your landing page:
So, you might not be a psychic but your landing page can be. Understanding what your audience wants is key to landing page optimization. Think the next step ahead and know what your audience is going to ask—in other words, be the crystal ball. For example, if you own a pizzeria, know that your audience wants to know about: ingredients, price, delivery, and toppings of course. So, make sure that you address all of those areas so that your customers will find what they’re looking for directly on your landing page.
Embrace Traffic Jams
What’s worse than being stuck in rush hour traffic? Not having any traffic on your landing page. Embrace the thought of the virtual traffic jam and learn how to direct more people to your landing page. Through choosing relevant keywords, starting a PPC ad campaign, and understanding both ad sizes and how to target ad groups, you can start directing more and more traffic directly to your landing page—resulting in you being one happy camper.
Sick Skills Bro
Although you might be a pro at showing off your sick ninja skills, some things should never be overlooked—like testing your landing page. Once you have your landing page programmed and ready to go, testing it is key. Select the right landing page to test, and start by checking for your conversion rates and your bounce rate in Google analytics. Also, when testing your landing page, remember to go through your content. Nothing will show off your sick skills quite like a well-written introduction, some information filled body paragraphs, and a captivating conclusion—whoa.
When you’re done with your landing page, consider your mind blown. From reading minds to testing out your sweet skills, these pointers will help you create a landing page worth remembering.