Branding is essential to company success. You don’t just want clients who find you—you want customers who remember you and pass your info on to family and friends.
Fortunately, there are both marketing and design techniques you can employ to make sure that your brand is unforgettable.
Here are 5 ways to ensure that your brand presence is as engaging as it is memorable.
1. Learn Digital Marketing
In today’s digital age, digital marketing has become an essential part of business success. Even gas station chains have online presence with useful information for customers.
Chances are your business has a specific market—you can reach out to the people who love your industry as much as you do by learning the essential digital marketing skills behind every memorable brand.
Search engine optimization, quality content writing, mobile compatibility and active social media accounts and advertising are key to getting yourself out there.
2. Create Great, Free Content
Offering something free that your customers can start using immediately is a great way to build a positive connection with your potential customers.
Ebooks and how-to guides are the most common, but if you’re a graphic design agency, you could provide free weekly or bi-weekly tutorials. Additionally, you can provide periodically released collections of graphics, vectors and templates that viewers can use in their own personal and commercial projects.
Offer things that are relevant to your business and can be immediately used by your consumers.
Don’t pull a scam and cut off half the content or make it unusable without a purchase. Instead, find a way to naturally incorporate suggestions into your offerings that could enhance user experience.
People who are already enjoying what you offer will be more likely to return and even become clients. Great free content establishes the impression that your paid services and goods must be even better.
3. Use Visual Media
Photography or video are awesome ways to build your brand image.
Your logo is a foundational aspect of your brand image, but additional visual media pushes your company forward and can create a memorable experience for viewers.
I’m not talking about a cheesy commercial or stock image with a generic slogan slapped on top. Instead, work with professional photographers, videographers and advertising companies to create visual content for your site that will grab users’ attention and has a strong shareable quality for social media.
4. Host Contests
Giveaways are a surefire way to garner attention, because who doesn’t like the possibility of getting something valuable for free?
Whether it’s a small gift voucher or a relevant service, hosting giveaways—or even better—contests that require participation in the form of creative submissions, can get tongues wagging, links shared and increase brand recognition.
5. Follow Up
One of the worst things you can do is never follow up with customers. People who use your site should feel like they’re noticed.
However, bad follow up can be worse than no follow up. So, instead of sending generic email newsletters with clickbait headlines, try offering useful weekly content and newsletters that will give people a reason to remember you.
Doing so will make sure your name becomes a common presence in their inbox, and the content you release will ensure that your brand is one recipients are interested in keeping up with.
Personalizing Your Brand
It’s hard to stand out today in today’s competitive and cloistered market, but proven strategies like these are the best way to make your brand memorable.
You don’t need to reinvent the wheel, but instead use the popular design and digital marketing methods as a springboard for your own creativity. Using the most effective techniques to showcase your own brand’s personality and values is what will make your name be one that lasts.