On Average, 80% of Potential Conversions from Facebook are Lost to Poor Ad Strategy
We can do better.

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Using Pay-per-click Advertising to Grow Your Business

With well over a billion monthly active users, Facebook is the largest and most powerful social media advertising platform in the world. To Succeed on Facebook, advertisers need to understand how to drive user engagement and effectively use audience targeting to get the most out of their advertising budget.

At Disruptive, we focus on creating compelling ads for custom built audiences, working with your team to leverage other marketing efforts and using data to optimize campaigns for continual growth. We can help you:

  1. Understand your most profitable audiences more clearly
  2. Manage campaigns so you can spend more time growing your business
  3. Be aware of all the latest tools and strategies to succeed on Facebook

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Common Questions About PPC & Adspend

1

How long does it take to see a profitable ROAS?

There are many factors that determine ROAS: current digital marketing strategies, products, social following etc. It can happen anywhere within days to upwards of 9-12 months. Our goal is to get you there as soon as possible.

2

How much should I be spending per month?

No easy answer here. The best way is to sit down with digital marketing experts to discuss your available budget, yearly goals, previous campaigns successes, and audience size. We'd love to discuss this with you. Give us a call!

3

How much does Disruptive Advertising Cost?

Our management fee can be anywhere from $750/month to $20,000/month depending on your KPI goals and the time and resources needed to hit those goals! At the end of the day, we want to find a budget that makes sense for both parties and is realistic to achieve your goals!

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WANDRD

Case Study

The Problem

This client was seeing stagnant growth, ads were not resonating with their brand, and it was unclear if they were showing to the right audience.

The Solution

We entered a head to head competition against their current agency to prove our tactics. We introduced a Facebook strategy that resonated better with their target market, and used an ads strategy that encourages conversions and not just clicks.

– Ads on brand that resonated with their target audience.
– Expanded audiences to match their ideal customers.
– Reduce fatigue by splitting retargeting efforts

The Result

Increased ROI from 2.6x to 6.2x. After producing these results they came to us with a new problem. They needed to re-make their 2018 revenue goals since between Facebook, Adwords, and CRO, we had blown their Q1 goals out of the water.

DM FASHION

Case Study

The Problem

DM Fashion wanted to increase their companies revenue and make social advertising a source of profit for their company. They were looking for a way to scale spend while staying profitable through Facebook advertising.

The Solution

We used creative audiences that matched their buyer personas while running engaging videos and gifs that highlighted the product.

The Result

In the month of May sales on Facebook were $55,466, a 21.3x return on ad spend, which doubled their best month in the past year. Their online sales have increased week over week since Disruptive started their Facebook advertising.

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DM FASHION

Case Study

The Problem

DM Fashion wanted to increase their companies revenue and make social advertising a source of profit for their company. They were looking for a way to scale spend while staying profitable through Facebook advertising.

The Solution

We used creative audiences that matched their buyer personas while running engaging videos and gifs that highlighted the product.

The Result

In the month of May sales on Facebook were $55,466, a 21.3x return on ad spend, which doubled their best month in the past year. Their online sales have increased week over week since Disruptive started their Facebook advertising.

Award-Winning Services

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Why Advertise On Facebook?

Facebook allows you to target your ads to the people who are most likely to want your product or service.

While Facebook advertising hits potential customers higher in the sales funnel than intent-based advertising platforms like AdWords, if you target the right audience, Facebook ads are much more effective than other high-funnel marketing channels.

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Targeting the Right Audience

There are a lot of ways to target your ads on Facebook. As a basic strategy, targeting audiences using categories like age, gender or interests can yield good results, but to really get the most out of your campaigns, it’s best to build custom audiences based on which types of users produce the most profit for your company.

To speed up the custom audience building process, you can upload a list of your leads or customer email addresses. There are a couple of advantages to this sort of database marketing.

First, you can use the database to effectively turn Facebook into a retargeting platform. This is a fantastic way to reinforce your overall marketing strategy.

Second, you can use your database to create a “lookalike” campaign that targets users with similar profile characteristics to the ones in your database. A “lookalike” campaign can be a very effective way to identify and attract new traffic with high conversion potential.

Creating a custom audience takes ongoing effort and targeting optimization; but, as you profile your ideal customer, you set yourself up for great results.

Optimizing Your Facebook Campaigns

In addition to targeting the right audience, it’s important to set your campaigns up for success. This takes testing.

Generally speaking, it’s best to have a variety of ads and promoted content. Sometimes the unexpected will resonate with your audience, so it’s important to keep testing different ads until you get a feel for what works.

In addition, it’s important to make sure that your landing pages are turning clicks into conversions as efficiently as possible. As with PPC platforms like Google AdWords, simply getting traffic to your site isn’t enough. You need to create a consistent experience that compels the customer to convert.

To really turn a profit from a Facebook campaign, you need to identify what works best for your target audience. The key to that is testing.

The Disruptive Difference

Facebook advertising is not a “set it and forget it” platform. We get that. Facebook is a dynamic, continually evolving advertising landscape and, if you want to get the most out of your advertising, you need to evolve along with it.

At Disruptive, we monitor our clients’ Facebook campaigns on a weekly basis and constantly optimize their ads and targeting to achieve the highest yield and lowest costs possible.

To start capitalizing on the scale and potential of Facebook advertising, contact us today!

“Disruptive makes me look like a hero. They’re easy to work with, diligent and—above all—dedicated to my success. We’ve doubled our leads for four straight years!”

Andrew ParkerDirector of Digital Marketing, iTOK

“Disruptive hates wasting money as much as I do! They are savvy at figuring out how to make PPC work for my business.”

Matt BurgenerChief Marketing Officer, Copart

“Disruptive is my trusted source to make sure I am getting the most out of my digital marketing. They take the drama out of the decision-making process and let the data speak for itself.”

Gary LundmarkDirector of Digital Marketing, Guitar Center

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