Websites that Conduct Regular Tests Produce 60% More Conversions
Stop guessing. Start testing.

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How to Design A Website That You & Your Visitors Love

Many companies realize their website needs improvements and want a re-design. Normally, they will either copy their competitor’s site, or pay an enormous sum to a design agency to start from scratch. Crossing their fingers, they push the site live and hope that the new version outperforms the old site. This approach wastes a ton of hours in debate and creation. Here’s the worst part, you have no idea how the new site will affect your conversion rates!

At Disruptive, we practice “Design by Testing.” In other words, we run A/B tests and use the data to make informed decisions about what experience your visitors prefer. This process will allow you to:

  1. Test multiple design concepts at once
  2. Replace debates and opinions with data
  3. Implement changes you know will increase your conversion rates

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Common Questions About Website Re-Designs & A/B Testing

1

How long does it take to test my website?

This depends on the number of pages we are testing and how many tests we run each month. The average test will conclude in 3-4 weeks.

2

How do you decide what to test?

For each client, we study their buyer personas, analytics, competitors, and UX. Then, our team presents recommendations based on our findings.

3

What does the testing process look like?

Disruptive will deliver a testing strategy, create mockups of the new pages and build out the changes in our testing platform. We launch and use the data to make recommendations.

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STICKER GIANT

Case Study

The Problem

Visitors can choose to checkout or submit info to receive a quote. The language on the two buttons was confusing and we were losing customers.

The Solution

A multivariate test with 8 variations to find the optimal combination of language for each button was conducted.

The Result

45% lift in purchases.

WANDRD

Case Study

The Problem

The banner section of the shop page highlighted one product, while other products featured below the fold weren’t getting as much attention or sales. We believed this was affecting overall purchases.

The Solution

After exploring several options we chose to replace the one product featured in the banner section with value props.

The Result

We experienced immediate success with a 13.2% lift in cart visits + 27% lift in purchases.

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WANDRD

Case Study

The Problem

The banner section of the shop page highlighted one product, while other products featured below the fold weren’t getting as much attention or sales. We believed this was affecting overall purchases.

The Solution

After exploring several options we chose to replace the one product featured in the banner section with value props.

The Result

We experienced immediate success with a 13.2% lift in cart visits + 27% lift in purchases.

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Spend Less. Outperform Your Competition.


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