Stop guessing. Start testing.

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Your Optimization Proposal Will Include

First Test Evaluation Criteria

  • Analytics for Testing Overview
  • High Value Opportunities
  • The Efficiency Equation

First Test Strategy

  • Patterns of Success and Creating Valuable Variations
  • Follow Up Actions Based on Potential Winners

Roadmap and Future Opportunities

  • Other Potential Tests
  • Prioritized Opportunity Analysis

Questions and Follow Up Actions


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