How to Improve Ad Rank? We’ll Tell You How

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February 19, 2014 By AdWords

Don’t go to the race without the right equipment. (image source)

Improving your ad rank on AdWords can be a bit tedious. Sometimes it may feel like no matter how hard you work on your text ads, you just can’t reach that #1 spot within AdWords! Here are 3 things you can do to improve ad rank:

Create Awesome Ads

I know I hammer this into my readers, but it’s just so dang important! Make sure your keyword is in your ad, and is written in a way that will convert. Click-through-rate is one of the main factors that goes into how to improve ad rank. You won’t be perfect right away, but A/B testing will allow you to keep improving on your ads and click-through-rate, which will help improve your ad rank.

Bid/Budget Aggressively

If you’re launching a new campaign, it can be difficult to quickly improve ad rank in the timeline you would probably prefer.

>>Before we go any further, let’s break down what determines your ad rank.  Google says Ad Rank is calculated using your bid amount, quality score, and quality scores (source).

Okay, now back to the budget. Since bid amount is a critical aspect of improving your ad rank, it would make sense to bid aggressively; especially at first. This is the only aspect of the equation that you have complete an utter control over. Bid high, and you’ll outweigh a poor starting quality score, thus improving ad rank.

But not everyone has the budget to bid aggressively. So what do you do? Unfortunately, if budget constraints define you,  you will probably need to work on patience. This next step is critical for helping you to improve your ad rank, but will also help you in the long run to lower your bids and improve your click-through-rate all while maintaining or improving your ad rank.

Granulated Landing Pages

Google determines your quality score which is a major factor in how to improve ad rank.  Therefore, it makes sense that if you increase your quality score, you’ll increase your ad rank. Simple right? I wish. One thing that really helps improve your quality score, however, is to granulate your ads with keyword specific landing pages. Here is a shoutout to Unbounce who just made us one of their preferred vendors!

They’ve been a great software to help us build out landing pages and granulate our campaigns quickly and easily.

As with most things  in life, it’s easier said than done. However, just remember to keep calm, be persistent, and you’ll get your ads where they need to be. Good luck!

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John Thuet

VP of Product & SMB
John is our extreme, all around, athletic dude and beard enthusiast. He loves the outdoors and is currently obsessed with rock climbing. His major pet peeves include paying too much for food and being late.

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