How to Create an AdWords Campaign Built for Success

create adwords campaign -Disruptive Advertising
October 3, 2014 By AdWords

Building things is a lot easier when you know what to do!

Who doesn’t love creating new AdWords campaigns? If you don’t like it now, it will certainly be your favorite thing after you read this.

Creating a new AdWords campaign no longer needs to take hours or days to get ready. I’ll show you how to build a great campaign that won’t monopolize your time and set you up with the results you’re looking for.

#1 – Using Root Keywords

Okay, so one of the first things you need when you create a new campaign are some keywords (especially if you want to advertise on the search network).

You have to ask yourself, what is it people would search for if they were in need of what I offer? Those are the keywords you would need to bid on.

For this first trick, keep your keyword list simple to start!

create adwords campaign

Got your attention? Chew on this…

Focus on the “root” keywords. Don’t get overzealous with finding every long-tail keyword version you can. Not only does this take a long time, but you most likely won’t find any “niche” keyword areas that your competitor’s short-tail keywords (broad, modified broad, or phrase match) aren’t already covering.

We want something clean and simple to start and capture the most relevant traffic as fast as possible.

So what do I mean by root keywords? Root keywords are keywords that have the minimum number of words you need to want to bid on them.

Let’s say you sell home security systems, then your root keywords would like this:

  • home security
  • security system
  • home alarm
  • residential security
  • security company
  • alarm system
  • alarm company
  • apartment security
  • etc.

Not like this:

  • home security system for apartments
  • walmart home security system
  • home security system for free
  • home security system in provo ut
  • etc.

Get creative, but don’t start using long tailed keywords yet.

Sticking with root keywords will help you find targeted traffic while not spreading yourself too thin and taking up to0 much time to build. Down the road your, search term reports will tell you which long-tail keywords have traffic behind them and are worth targeting.

#2 – How To Create An AdWords Campaign

Now that we’ve focused on the keywords that we’ll use later, let’s look at how to create an AdWords campaign built for success.

First, you’ll want to login to your AdWords account and click on the red “+ Campaign” button and then on “Search Network only”. Make sure you’re on the Campaigns tab that you’ll see below.

setup adwords campaign

Get on the campaign tab, then click the red button, and then select “Search Network only”

After you do that, you’ll be taken to a new screen that asks you to select the type of Search Network campaign you want to run. Make sure you select “All features”. This will allow you more customization like the times of day you want to advertise for example.

Screen_Shot_2014-10-03_at_5_00_40_PM

Select “All features”, give your campaign a name, and opt into “Include search partners”.

Then you’ll want to give your campaign a name and scroll down to hit the check box of “Include search partners”.

After you rock that, let’s continue to scroll down to the next part where we’ll set our geographic targeting areas.

Screen_Shot_2014-10-03_at_5_02_11_PM

Select the locations you want to your ads to show!

If you’re a local business, you’ll want to make sure you type in the cities/counties you want to target through the Advanced search box. If you’re national, you can simply mark “United States”.

This next part is of ÜBER IMPORTANCE…

Under “Location options (advanced)”, you’ll want to make sure you only click on “People in my targeted location”. If you don’t, your ads will show to other people in other countries. And that’s a no bueno.

I know! I'm shocked too!

I know! I’m shocked too!

I’m about to drop another crazy idea on you. For your Languages targeting portion, you’ll want to select “All languages”. 

Why you ask?

Great question!

A lot of people have different browser/computer settings, and they could also be searching for what you have to offer through a different Google domain (like Google.fr). If you keep your language setting to English, then your ads wouldn’t show to those people.

Please note that the keywords you selected from the beginning will always be required to be written out in English, and not another language.

create adwords campaign

Go for “All languages” and leave your shopping channels as is.

So now that we’ve gotten this far on how to create an AdWords campaign, let’s look at the bids and budget portion.

For “Bid strategy”, you’ll want to make sure that you keep control and set your own bids manually. Otherwise, Google has free reign to bid your bids up or down as much as they’d like.

After that, set your default bid. This is the dollar amount your max willing to pay for one click on your ad.

Lastly, set your daily budget. This is the dollar amount your max willing to spend per day.

Keep the bids manual & then add your bids and budget.

Keep the bids manual & then add your bids and budget.

Sweetness! We got your geographic locations, your languages, your bids, AND your budget done. Now we need to look at the days and times you want to advertise.

Because you selected “All features” from the beginning, you’ll now be able to select when you want your ads to run. It’s actually pretty simple as you’ll see below. All you have to do is change the days and times you want to run. If you want to go 24/7 everyday, then just leave everything as is.

Screen Shot 2014-10-03 at 5.42.13 PM

Choose your days and times and then set to “Rotate indefinitely”.

The last part is in regards to ad delivery. Here, you’ll want to make sure you set it to “Rotate indefinitely” so that you can go in and make changes to ads based off the performance metrics.

As the absolute last part on how to create an AdWords campaign, you’ll want to click on the blue “Save and continue” button and then focus on creating your first ad group!

This is where you’ll utilize the keywords you first started with and write your first ad that’s specific to those keywords!

Good luck and go shred it!

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Good thing creating an AdWords campaign isn’t this hard!

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Blake Larson

Marketing Consultant
Blake doesn't say as much as some people, so when he talks everybody listens because we know it's going to be important. He's got the meanest defensive foosball shot in the office too.

2 Comments

  • […] lot of info on the web come come with very hollow and vague tactics when it comes to setting up an AdWords account the right way. People say that you need to have tight themed ad groups, but unfortunately, a lot of us have […]

  • Hi Blake,

    Thanks for sharing this. You always learn something new. We use most of the practices that you put here but we do not typically use all languages. Just English and Spanish, but in México, other languages are not that common.

    On keyword match… Your thoughts on initial setup. We typically consider broad match with negative keywords for irrelevant searches after some days of running a new campaign to get a sense of the more relevant and profitable searches. But I’ll like to know about your take on broad match modifier… Do you think is a better starting point?

    Do you use start with your root keywords in broad match or broad match modifier?

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