The average PPC campaign wastes over
2/3rds of its budget.
What’s hiding in your campaigns?
The average PPC campaign wastes over
PPC Account Audit
Managing a PPC account is a lot of work. Whether you’re using Google AdWords, Bing, Yahoo or another platform, it’s easy to get lost fiddling with keywords, bids and campaign settings.
Amongst all the details, sometimes it’s hard to stay focused on the big picture.
Having someone audit your accounts is a great way to make sure your accounts are positioning your company for success.
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Why Should You Audit Your Account?
There are a lot of great reasons to audit your PPC account. Despite our best efforts, everyone makes mistakes.
Without a good audit, those mistakes can cost you a lot of money.
At Disruptive, we audit accounts and discover opportunities for growth on a daily basis.
You’d be surprised at what we find.
Here are few of the problems we frequently encounter:
Poor keyword choice = low quality score = bid penalties. As a result, the average quality score of most accounts is 3/10, which means they are paying a 30-40% quality score premium for every click.
By identifying and eliminating the keywords that are hurting the account, we can redirect massive chunks of the campaign budget towards the keywords that are actually turning a profit.
Low Impression Share
Most campaigns have great ads that aren’t showing for a lot of keywords due to poor budget allocation.
Boosting impression share on the right keywords to over 90% typically increases profitability by at least 30%.
“Gone Fishing” Account Management
Only 10% of account managers optimize their accounts on a weekly basis. Unfortunately, that applies to most agencies as well.
Many accounts are crippled by a lack of attention. Giving neglected PPC accounts the care they deserve can produce overnight results.
Poor Landing Pages
85% of the accounts we audit aren’t sending their clicks to relevant, high-converting landing pages (same goes for eCommerce product pages).
Bad landing pages cripple conversion rates, typically by about 50%. Sending traffic to conversion rate optimized landing pages dramatically can quickly double the profitability of a campaign.
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What We Look At
To help our clients get more out of their PPC accounts, we conduct a thorough 32-point account audit that covers the following areas:
- Account activity
- Keyword audit
- Conversion tracking
- Call tracking
- Display and retargeting
- Google shopping audit
- Settings review
- Ad copy review
- Mobile strategy
- Landing pages
Get the Most Out of Your PPC Accounts
Conducting a thorough PPC account audit is a lot of work, but the results can be transformative for your company. If you’re looking to take your Paid Search and online marketing to the next level, our account strategists are ready to provide you with your 32-point account audit today.
We’ll help you understand where you’re succeeding, where you’re falling short and help you develop a strategy to take your PPC campaigns to the next level.
So, to start getting great performance out of your PPC accounts, contact us today for your free PPC account audit!
“Disruptive makes me look like a hero. They’re easy to work with, diligent and—above all—dedicated to my success. We’ve doubled our leads for four straight years!”Andrew ParkerDirector of Digital Marketing, iTOK
“Disruptive hates wasting money as much as I do! They are savvy at figuring out how to make PPC work for my business.”Matt BurgenerCMO, Copart
“Disruptive is my trusted source to make sure I am getting the most out of my digital marketing. They take the drama out of the decision-making process and let the data speak for itself.”Gary LundmarkDirector of Digital Marketing, Guitar Center